Spotted on Springwise, Ikea last week opened up a nap hotel in a Stockholm shopping mall. A form of 'Tryvertising' (letting consumers become familiar with a product by trying it out), shoppers could take a 15 minute power nap courtesy of the Scandinavian furniture giant.
"After checking in at Sovhotell's (sleep hotel's) front desk, guests were asked whether they normally sleep on their stomach, side or back, and were given a pillow to suit their personal sleeping style. In addition to single and double beds, the Sovhotell also featured a bridal suite.
"Guests were welcome to snooze for 15 minutes, and were given eye masks and headphones with soothing soundscapes to help them benefit from their sponsored power naps. According to IKEA, inspiration for the Sovhotell came from Japanese capsule hotels and from the fact that the shoppers in its own stores are occasionally found napping in the bedroom section."
According to a 2002 Harvard study, power napping during the day helps improve your work performance.
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This article is about "The lkea nap hotel says that they are letting the consumers to become popular with the product by trying it out.
The consumers were given a pillow to suit their sleeping style.
According to the study, it had been found that power off-guard during the day improves your work performance.
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