A project we've been working on, which attracted a fair amount of interest when it went up yesterday. So far it's got almost 500 diggs and 45,000 views on Gizmodo alone. There's more here, here, here and here.
The activity forms part of the launch of the new Vauxhall Insignia. The final 'unveil' happens Monday afternoon, ahead of its world premiere at the British Motor Show, which opens on Tuesday 22 July.
Photos - Nigel Davies
Update -"Vauxhall prepares for a jaw dropping stunt to advertise new model." From the Daily Mail.
Update (21 July) - See our latest post: We've uploaded images and a You Tube video of the drop from this afternoon.
Posts
3 comments:
Ah, so you are the culprits.
Brilliant PR. We're just all disappointed it isn't a real craft from Mars.
Cheers for the tip off Dirk. Had great fun at the weekend checking it out - Cow are the first agency to do the triple in the PR Hall of Fame. Hope your client is delighted.
http://prhalloffame.wordpress.com/2008/07/21/alien-landing-hits-london-bridge/
Thanks Ben, Pete. The team has had a lot of fun doing this, and the online pick-up they managed to get is incredible.
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